Journal
Oct 8, 2026
Maybe You Don't Need a Rebrand
Before investing in a rebrand, understand whether your business needs a new identity, a clearer position, or a focused refresh of its existing brand.
Oct 7, 2026
Relevance Is Not a Trend
Cultural relevance is not about copying the latest trend. Why brands need a clear point of view and a genuine understanding of people to earn attention.
Oct 6, 2026
What Happens to Branding When Everyone Has AI?
As AI makes creative work more accessible, brands need stronger ideas and clearer points of view. Why strategy, judgement, and creative direction matter more.
Oct 5, 2026
From Brand Identity to Brand Experience
A brand is experienced through more than its visual identity. How websites, products, campaigns, and customer interactions shape how people see a business.
Oct 4, 2026
How Entertainment Companies Build Brands That Travel Beyond the Screen
A strong reel is not always enough. How film, TV, and animation businesses build brands that communicate their point of view beyond individual projects.
Jan 24, 2025
5 Branding Mistakes Startups Must Avoid and How to Fix Them
When Stripe first launched, they weren’t called ‘Stripe’—they were 'SLASHDEVSLASHFINANCE. Imagine pitching to a potential investor and having to explain…